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ShowMan achieves its niche by working on a business model based on “Experiencing the Experience of the Customers” through its promoters combined experience of more than 45 years
Considering ShowMan is a flower (Having Bud & Petals, bud being the central part or core on which many petals grow) ShowMan is based on the growing needs of Indian Business & Corporate sector in terms providing the 360* solutions, which is currently covered by very few professional companies, thus the demand is much higher than the supply.
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ShowMan offer following services. |
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Event management. |
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Creative & production solutions. |
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Mystery shoppers program. |
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Celebrity management & endorsement. |
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Customer Relationship Management. |
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Event Management: |
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Whether you plan to stage your event on the local, regional or national level, ShowMan Events and Promotion Group (SEPG) can help you attain your goals. Partnering with SEPG, you gain an event team with a proven track record for providing the finest service. Our services include, but are not limited to, the following: |
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Concept Development and Planning |
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- Turn your idea into an action plan
- Establish parameters and goals of the event
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Project Management – let us take care of the Big Picture |
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- Timeline Development
- Implementation of the overall plan
- Logistics (equipment, rentals, etc.)
- Representative to sponsors, vendors, contractors, municipalities
- Permitting, insurance
- Budget planning assistance and management
- Post Event celebration
- Online services
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Sponsorship |
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- Sponsorship package development
- Sponsorship solicitation and procurement
- Sponsorship fulfillment
- Sponsorship hospitality
- Audit and post-event evaluation
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Marketing and Promotion |
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- Advertising plan development
- Material design, production and distribution
- Public relations
- Press Releases, PSA’s
- Merchandising development and sales
- Script development
- SMS/Internet marketing
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Production & Technical Operations |
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- Venue design & layout
- Equipment procurement
- Event registration, timing & results
- Pre and post event set up and management
- Emergency/security planning & crowd control
- Vendor & contractor coordination
- Venue management
- Manage event photographers
- On-site operations
- Staff & volunteer coordination & management
- Transportation logistics
- Stage & sound design & management
- Overall communication plan
- Entertainment management
- Online registration management
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Creative & production solutions |
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Showman is a next generation marketing and promotion agency. Sure we do traditional advertising – Print, Collateral & TV – but what sets us apart is that we specialize in areas most ad agencies neglect – namely the development of marketing program that encompass all media i.e. from print to trade shows.
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Our creative & production solutions are covered under the following four: |
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- Traditional
- Promotional
- Direct Response
- Meetings & Events
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Traditional |
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At ShowMan we consider these disciplines to be the bedrock upon which all great marketing is based: |
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- Marketing Strategy, research and program development
- Advertising: Print, TV, Radio, Web
- Brand Development
- Collateral and point of sale
- Direct Response
- Media Planning & buying
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Promotional |
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Promotions are the heartbeat of any well rounded campaign. They can be feet on the street or clicks on your site or both. Whether virtual or real, ShowMan turns it into a human interaction that brings you closer to your customers. |
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- Promotion Development & Execution
- Launch materials & kit
- Loyalty and retention program
- Mobile Campaign
- Incentive cards: gift cards, movie tickets and more
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Direct Response |
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There is nothing more satisfying then seeing a direct correlation between money spent and bottom line results. And the most efficient way to get there is the direct response. Whether its email or snail mail or on-air or on-site, ShowMan has the know how to zero in on your audience and get the response you are looking for. On target, efficiently and Cost Effectively. |
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- Direct Mail campaigns
- Grassroots Activities and Events
- Broadcast Radio/TV with fulfillment
- Mobile and Text to win campaign
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Meetings & Events |
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Sometimes there is no substitute for the real thing. You just have to be there in person. Stage a trade show, deliver a speech or set the scene to create excitement. Sometimes the need calls for a dazzle of live mixed media extravaganza. Whatever the need, we have got the solutions – Creative, Technology and Design |
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- Trade shows and conferences
- Grassroots events
- Live Shows: Choreography, talent
- Event Production: set design ,staging
- Video Production: Script, talent, crew, editorial
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Celebrity Management & Endorsement |
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SHOWMAN works with corporate clients to select and secure celebrity talent for commercials, print campaigns, promotions, media events, personal appearances, and speaking engagements. We can be retained to package and coordinate the entire deal or on an hourly consultancy basis. |
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ShowMan offers the following services: |
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- Consultations
- Determination of the most appropriate celebrity talent based on market analysis, budgetary guidelines, creative development, and scheduling requirements
- Celebrity profiling and background research
- Solicitation of celebrity talent
- Structure and presentation of the offer to talent
- Contract negotiations
- Project coordination and contact management
- Drafting of talent contracts
- Complete celebrity endorsement packaging
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Customer Relationship Management |
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In order for businesses to effectively compete in today's economy, they must be prepared to meet the challenge of increasing sales by: |
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- Retaining existing customers
- Acquiring new customers
- Creating word-of-mouth advocacy
- Improving customer loyalty
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ShowMan consistently sees significant differences between 'Satisfied' customers & 'Completely Satisfied' customers with respect to Repeat Purchases, Retention Rates, Customer Loyalty and Likeliness to Recommend.
ShowMan Customer Relationship management defines the necessary performance levels & standards required to deliver complete satisfaction & build lasting customer relationships. |