ShowMan International Sales Group (SISG) specializes in assisting companies in expanding business by taking them to showman’s events abroad
Exhibiting overseas is one of the quickest and most cost-effective means of exploring and entering new markets, and drawing investment from abroad to boost your sales.
The SISG Value Proposition; The ShowMan International Sales Group , the leading global tradeshow organizer, is your trusted local partner in the development of international business opportunities. We provide relevant information in order to maximize your Return on Investment and to make your participation at our worldwide events as stress free as possible.
Exhibitions are an influential, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right. In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.
In new and emerging markets they are a major stimulus for industrial and commercial development:
Flexible
Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of
exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, ShowMan provide a dynamic environment for your sales and marketing activities.
A two-way communication process
Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
The buyer comes to you
Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.
Neutral sales environment
The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
A three-dimensional media
Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.
Fast market penetration
You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.
Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.
Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
Why Visit ?
There are many ways of sourcing product and supplier information, but only exhibitions allow you to put a suppliers’ claims comprehensively to the test easily and cost effectively – by examining the products for yourself, questioning their creators, and comparing and contrasting their performance. Specifically, visitors attend exhibitions to:
See what’s new
Exhibitions are a recognised launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.
Evaluate products and suppliers
You can compile a wide range of competitive information on products and suppliers in a
concentrated period of time. According to Industry Research, decision-makers are more likely to name trade shows as an ‘extremely useful’ source of purchasing information than any other media.
Keep abreast of industry and market developments
Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation. ShowMan works closely with sponsoring trade associations and the media to ensure our events are at the forefront of developments.
To network/develop business contacts
Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media. A full programme of associated activities at ShowMan events provide a wealth of additional networking opportunities from seminars and social events, to competitions and award ceremonies.
Other common reasons for attending exhibitions include:
- To consolidate business relationships
- To solve specific problems
- To find new markets
- To appoint agents/seek principals
- To discuss specific terms/conditions/pricing
- To obtain technical knowledge
- To discuss business needs in a neutral environment
ShowMan - India’s leading organiser of overseas exhibitions
ShowMan excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business.
Our network of offices and promoters extends to 15 countries. With more market-leading events than any other organizer, nobody delivers more business contacts than ShowMan.
If your company is seeking to expand its business then contact
ShowMan International Sales Group
Exhibiting overseas is one of the quickest and most cost-effective means of exploring and entering new markets, and drawing investment from abroad to boost your sales.
How the SISG can help you exhibit overseas:
- Choose The Right ShowMan Event to meet your export objectives - and alert you to new markets, events and opportunities you may not be aware of.
- Advise On The Best Route To Market either alone, or as part of a trade association group or national pavilion.
- Secure Financial Support for your participation. With our close relationships to government bodies we can advise you on any grants available to support your exhibition presence, either as an individual company or as part of a trade delegation. We can also lobby on your behalf.
- Bi-Lingual Staff who can communicate with you in your mother tongue. This avoids many of the common problems associated with exhibiting overseas, in particular, misunderstandings over contracts produced in foreign languages, and lack of awareness of exhibition deadlines
- Practical Support And Advice Once you have booked into your event, you are given practical support and advice with everything from marketing your presence, to organising logistics and making travel arrangements.
- Understanding Local Business Culture ShowMan has a local presence in all the markets in which it operates, so the SISG can give you first hand advice on any business customs and practices that may affect a successful outcome.
- On-Site Customer Support You will have a representative available at the show who can speak your mother tongue and help you with any issues affecting your participation, including during show build-up and break-down.
Contact us:
ShowMan International Sales Group (SISG)
L- 29 – A, Basement, Malviya Nagar,
New Delhi – 110017.
Tel: +91 11 460 252 14
Email: sisg@showman.co.in
www.showman.co.in
