Showman delivers its mall management function by combining key elements from its portfolio of services which results in SSM Model (Showman’s strategic Mall Management )
SSM Model expertise can hardly be matched due to its unique business model based on EEC (Experiencing the experience of the customer), which means that SHOWMAN solution in Mall Management are based on the demographics, psychographics, income level and extensive market research of the area.
Based on the research SHOWMAN proposes a Mall Management strategy which ensures the year round growth while sustaining the excitement levels thus ensuring that malls tenants and the end users are enjoying doing business.
Key features of SSM Model:
- Footfall profiling
- Media Marketing
- Brand Identification
- Comparative Analysis
- Research based solutions
- Leasing/ liasoning /negotiations
- PMI –Proactive Merchant Involvement of mall initiates a strategic approach towards building the excitement levels on a sustainable basis
SSM Model also involves year round marketing and promotions, which includes the following:
- Celebrity visits
- Mall Exhibitions
- Festival themes
- Launch materials & kit
- Loyalty and retention program
- Direct Mail campaigns
- Grassroots Activities and Events
- Trade shows and conferences
- Live Shows: Choreography, talent
- Event Production: set design ,staging
ShowMan also provide the following added advantages for Mall Management :
- Corporate Identity Development
- Communication Design
- Direct Contact Programs
- Lead Generation Programs
- Focused Group Promotions
- Conferences & Seminars
- Event Ideation & Execution
- Packaging/Collateral/ Mailer Design & Production
- Stall Design & Fabrication
- Product launches
- Road Shows
- Merchandising
- Retail Design & Fabrication
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Catchments Analysis
